Outbound playbooks that book meetings.
SDR leaders do their best work coaching reps. Reps do their best work booking meetings. I build the playbooks and find the best opportunities, so both can do what they do best.
For sales-led B2B SaaS teams with 10 or fewer SDRs and a sales leader in seat.
What I build
One-pagers
Leave-behinds reps send after a first touch.
Content-to-outbound mapping
Your marketing team's existing content, matched to the right step in every sequence.
Data diagnostic
Which channels, content, verticals, and personas are actually converting, so outbound doubles down on them.
Vertical kits
Sequences, segmented target audiences, and messaging, packaged by vertical.
See what this looks like →Signal tracking & wiring
Buying signals sourced and routed to reps when timing is right.
My process
- 01
Data analysis
Find which channels, content, verticals, and personas are converting today.
- 02
Identify TAM
Size the full market of accounts you could sell to.
- 03
Build ICP
Narrow the TAM to the accounts and buyers most likely to close.
- 04
Wire signals
Set up tracking for the buying signals that tell reps when to reach out.
- 05
Surface content
Pull the marketing content that already exists and match it to the play.
- 06
Build kit
Package sequences, segments, messaging, and assets into one kit reps can run.
- 07
Campaign launch
- Educate: What the play is and why we're running it.
- Enable: Which assets reps use to prospect.
- Execute: A weekly prospecting block that keeps the play moving.
- 08
Campaign review
Measure results and tune the next round.
Feeds back into 01 Data review and 06 Build kit
Results
Results from campaigns I built and ran in-house at a B2B SaaS company.
Campaign Themes
Vertical Targeting
Industry-specific campaigns built around each vertical's pain, language, and buyers.
Competitive Displacement
Plays aimed at accounts on a competitor, timed to renewal dates and past losses.
Signal-based Triggers
Outreach triggered by the moments that open a buying window, like job changes, hiring, and funding.
Product Launch
Prospecting campaigns that turn launches and seasonal releases into conversations reps can start that week.
Persona/Job Title
One market split into angles by who's buying, so each title hears the pitch that fits their job.
Closed-lost Re-engagement
Campaigns that reopen deals and accounts already in your CRM once the timing has changed.
Event Follow-ups
Follow-up sequences that turn event attendance into booked meetings.
FAQ
I don't do the outbound myself. I build the campaigns; your reps run them.
No. I'm a partner to your SDR leadership and management team, not a replacement for them.
Both. Every kit includes the sequences, and every launch covers what the play is, which assets to use, and a weekly prospecting block to run it.
Wherever your team already looks: your CRM, or Looker if that works better.
It depends on scope. We'll cover it on the call.
We can talk through what's needed to be built, but it will be added as an additional cost.
I offer quarter-long engagements, and monthly retainer options.